for wonderbra we created this series shot by the great photographer allan myles and his producer extraordinaire kate downie. we avoided all the big boob jokes (they always seem aimed at men rather than the real consumer-women) and instead used the 3D red and blue lines to suggest that wearing a wonderbra would give you more dimension and help you to stand out in a crowd. it helped us stand out with a silver lion at cannes, a gold clio, and 3 silver clios among a slew of other gold international awards. came in 10th most awarded campaign in the world by gunn report.
