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my first advertising award, ever, at age 6
It was such a violent fire that several big noisy red trucks from the Peterborough Fire Department had to respond to the call. Joel and his friend had been playing with matches. He was only six years old but had managed to burn down a huge swath of pine forest behind his childhood home in New Hampshire. Later that year, the elementary school where Joel was a skinny little first grader held a poster contest for the annual Fire Prevention Week. As you can deduct, he had a wonderful life experience to draw upon and that insight led him to a concept based loosely on ‘Keep matches away from children.’ The coveted first place prize, a shiny trophy of a fireman poised with hose, sits on Joel’s desk today. Out of all the countless gold, silver, and bronze Cannes Lions, Clios, and One Show Pencils he has won, it is the only advertising award he has ever kept. Neither Alex Bogusky, Jeff Goodby, nor Dan Weiden have one of those.
It was such a violent fire that several big noisy red trucks from the Peterborough Fire Department had to respond to the call. Joel and his friend had been playing with matches. He was only six years old but had managed to burn down a huge swath of pine forest behind his childhood home in New Hampshire. Later that year, the elementary school where Joel was a skinny little first grader held a poster contest for the annual Fire Prevention Week. As you can deduct, he had a wonderful life experience to draw upon and that insight led him to a concept based loosely on ‘Keep matches away from children.’ The coveted first place prize, a shiny trophy of a fireman poised with hose, sits on Joel’s desk today. Out of all the countless gold, silver, and bronze Cannes Lions, Clios, and One Show Pencils he has won, it is the only advertising award he has ever kept. Neither Alex Bogusky, Jeff Goodby, nor Dan Weiden have one of those.
