andy and i are just winding down a busy season of tribes (on location idea generating workshops). pics here are taken on the roof of saatchi vietnam where we just completed 3 days on carlsberg which netted a nice big regional idea with local applications. shortly after, we did a tribe for kraft/tiger biskuat in singapore for the indonesian, philippines and malaysian markets. a week later we worked on a mead johnson tribe in singapore- this generated 3 big ideas for a regional campaign. next week we're in malaysia for an ariel tribe. these are a great tool for cracking tough briefs and usually yield a lot of big integrated ideas.
